Monday, August 9, 2010

Philip Morris, DOCUMENT ID 1005133061/3062

A huge boon to Big Tobacco is that the industry transcends mere "business"—it's become a way of life. Many smokers associate key moments in their lives with cigarettes, whether it be bonding with friends over a smoke, meeting their wife while taking a butt break, or lighting up as an "escape" when things get stressful.

When you smoke, cigarettes become a part of your very identity. You become devoted to them and will defend them—and those that make them—to the death. Unfortunately, for many, that's not just rhetoric.

Apparently the Tobacco Institute (Big Tobacco's one-time lobbying agency) ran ads in newspapers in the late '60s/early '70s asking smokers to write to them if they wanted the "facts" about smoking and health. I've come across several of the letters written in response to these ads, and they all have one thing in common: devotion.

Click on the below to see one example, a letter from 1970. The writer, a 30-year smoker, talks about how important smoking with pals in the VA hospital was and how he thinks "C.S." (for Cancer Society) actually stands for "Crock of Shit."

4 comments:

  1. Excellent writing! I knew just a little info about Philip Morris but through this article I gained a lot. I actually use Philip Morris cigarette for a year after switching to the other brands. And the fact is, I feel delighted to learn more about this company. Thanks! electronic cigarettes

    ReplyDelete
  2. Hmmm...I think its good thing to know that they do such ads. However, it would be better if they do present the facts about their product before disposing it to the public. Extreme NO

    ReplyDelete
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  4. The new electronic cigarette is already a very popular item. Because of this, many different types have been created. This can be great because it offers many different options for all different types of people.
    Electronic cigarettes
    e-cigarettes
    e-cigarette talk
    reviews of electric cigarettes

    ReplyDelete